Berg Electric Car Company
Automotive manufacturer of USA From 1920.
The Berg Electric Car Company was an American manufacturer of an electric car, which was to be built mainly as a taxi. It never went into mass production.
The "Berg Electric" was presented to the public in October 1920 on the occasion of an electric exhibition in New York City, where the company was based. There were two versions planned: as a Town Car and as a taxi. The latter at a cost of $2650 US dollars.
The Berg Electric Car Company announced that it will set up charging stations for the batteries in New York. Locations were planned for the Grand Central Terminal, electrical supplies stores, and all taxi ranks and hotels. The idea was that the batteries would always be connected to the charger when the vehicle was turned off. This should ensure that it was ready to go at any time. At this time, however, was the memory effect, which affects the power output of the battery, not yet known.
Taxi drivers were promised that empty batteries could be changed in their operation within two minutes. The range of such a battery was about 60 miles (about 96 km). Despite the forward-looking approach, and despite the fact that the firm had previously conducted a thorough market analysis, it went bankrupt in less than a year.