Lancia Loraymo

Production period:	1960
Class :	Concept car
Body versions :	Coupe
Engines:	Gasoline 2.5-liter V6

The Lancia Loraymo car was presented in 1960 at the 47th  Paris Motor Show and is based on the chassis of the Lancia Flaminia .

History

 The Lancia Loraymo was a design study by industrial designer Raymond Loewy . Even the 2.5-liter V6 type 823.00 engine comes from this model, but got a performance upgrade by the company Nardi & Danese . With three Weber double carburetors and a modified camshaft , the car came to 150 hp (instead of the original 119 hp).

The golden lacquered Lancia Loyramo has many stylistic features. Striking here is above all the shape of the additional headlights on the front. These are connected by thin struts with the widely exposed grille. Also noteworthy are the curved rear window, at the top a spoiler, as well as the hubcaps, the design of the so-called "Moondisks", full-surface hubcaps , similar. The curved side lines of the fenders are generally referred to as the so-called "Coke-Bottle-Design". This comes on the one hand from the stylistic proximity to the sweeps of the Coke bottle , on the other hand, that the designer Raymond Loewy also for the company Coca ColaDesigns for vending machines and signs has created. The designer's handwriting is also found in the naming of the car. So the combination Loraymo stands for the components of the name of Raymo nd Lo ewy. In the interior, the design with bright leather seats and a large wooden steering wheel remains very classic. Particularly striking are the cupholders in the center console. For most, however, the design of the front was not acceptable, so the design was rejected. And so Loewy drove the prototype even a few years in everyday life before he sold it. After the original engine was lost, the car came back to Lancia in Italy in the 1970s. Here the car was restored and again provided with a suitable engine.

Features

Adjustable wing placed above the rear window (like the one that several years later will be adopted by two other Lancias, first the Stratos and then the Delta Integrale Evoluzione ), whose purpose is reduce the low pressure aerodynamic turbulence which occurs behind the solid body and which has a braking effect at high speeds. The large grille enclosed in a chromed steel frame free to slide to perform the function of a bumper (which in reality it does not have at the front),The front fenders set back, with the front part designed so that the front brake drums are directly hit by the air, in order to obtain the best cooling.The fog lights located outside the bodywork;
The sides that have a convexity in the central part, which with its "Coca-Cola bottle effect" improves the aerodynamics of the car; the absence of the boot lid opening (therefore accessible only from the passenger compartment).