(GMC) General Motors Truck Company History

GMC (General Motors Company) is a brand of General Motors, which was introduced by the General Motors Truck Company since 1911.

History 

GMC, formerly known as GMC Truck, is a brand name used on trucks, vans, off- roaders offered for sale in North America and the Middle East by General Motors.

At the end of 1908 GM took over the Reliance Motor Truck Company and in November 1909 the Rapid Motor Vehicle Company, a truck manufacturer established in 1900 as the Grabowsky Motor Vehicle Co. in Detroit by the brothers Max Grabowski and Morris Grabowski. 

 The trucks and buses were initially sold as Reliance and Rapid. In January 1912, they were first used at the New York Auto Show at Madison Square Garden with the logo GMC issued and sold from February 1912 under this trademark of GMTC. the base of the " General Motors Truck Company ", hence the " GMC Truck " (introduced in 1912) and remained until 1996.

The GMC brand was largely reserved for the Group's commercial vehicles. In the understanding of their home market every SUV is a truck.

During the Second World War, all efforts focused on the military sector, with the production of approximately 600,000 vehicles for the US military.

For over 50 years from 1925 GMC was also present on the market as a bus manufacturer after absorbing a Chicago company, Yellow Coach.

For many years, GMC's production was the same as that of Chevrolet with the latter representing the lower-end models and GMC presenting exclusive solutions for off-road use. For example, it was obtained that the Chevrolet K5 Blazer was equivalent to the GMC Jimmy except for some minor cosmetic changes. The same situation continues today with for example the Chevrolet Silverado marketed by GMC as GMC Sierra.

By 1981, GMC Truck & Coach Division became part of GM Worldwide Truck & Bus Group.

GM disappeared from the mid-size commercial vehicle market in 2011.  In the heaviest truck class in the US, only Navistar sold more than GM in 1979, but in the 1980s, overall demand and market share waned, leaving GM within a few years to Volvo. 

 Since the second decade of the 21st century, only pick-ups, pickup trucks and GMV brand SUVs.