Jackson Automobile Company
The Jackson Automobile Company was an American Brass Era automobile manufacturer located in and named for Jackson, Michigan. The company produced the Jackson from 1903 to 1923, as well as the 1903 Jaxon steam car and the 1904 Orlo.
The three main partners in the 1902 incorporation of the Jackson Automobile Company were Byron J. Carter, George A. Matthews and Charles Lewis. Carter had previously been a steam-driven press printer who later started a bicycle shop with his father, Squire B. Carter, in 1894. He built his first experimental, gasoline-powered car in 1899, and then used his steam experience to build a steam-powered car which became the Carter in 1901. Matthews owned the local Fuller Buggy Company and later built the Fuller automobile, also in Jackson, before it was absorbed by the Jackson Automobile Company. Both Matthews and Lewis were directors of Jackson banks, Matthews of Jackson City Bank and Lewis of Union Bank of Jackson. Carter convinced the two bankers to support him in forming a company to produce both gasoline- and steam-powered cars.
Full production started in 1903 with a single-cylinder engine car that closely resembled the Oldsmobile Curved Dash. The cylinder count in the engines doubled the next year, and doubled again in 1906. Not long after full production started, Carter left the firm to create the Cartercar. He left due to a disagreement with his partners, who did not wish to use the friction drive transmission he had developed. After Carter left, Jackson automobiles lacked any distinct feature, but they were well-built and long-lasting. In 1910, Matthews bought out Lewis, leaving him as the sole remaining partner. Lewis left to start the Hollier car. Matthews installed his sons in the president, secretary and treasurer positions within the company.
The engines used by the company continued to grow, with a Northway six-cylinder engine becoming available in 1913, and a Ferro V8 available in 1916. Later cars resembled the contemporary Rolls-Royce. Indeed, the company used the phrase "The Car with the Keystone Radiator" in advertisements.
During World War I, car production at the firm declined by more than half, since the company was producing materiel for the war effort. For 1919, all production was geared to military supplies. Many Jackson dealers at this time converted to Jordan dealerships. When car production resumed in 1920, the cars apparently were not as good as previously. One assembly line worker said that the company engineer "should have raised chickens instead".
The 1921 Princess Coupe was a hit at the Chicago Auto Show, but obtaining credit was difficult during that year's recession. In 1923, Jackson, Dixie Flyer and National merged into Associated Motor Industries. The Dixie Flyer and Jackson were transformed into the National 4-H and 6-51, respectively. These models lasted just a year and, by the end of 1924, Associated Motors was no more, taking all three marques with it.
Carter further developed his automobile, eventually patenting a 3-cylinder steam engine of 6 horsepower. This became the basis of the 1903 Jaxon automobile. All Jaxons were steam-powered, with the Jackson name reserved for the gasoline-powered cars. There were two models on offer: the $975 Model A riding on a 72" wheelbase, and the $800 Model B on a 7" shorter wheelbase. Advertisements proclaimed that "steam is reliable and easily understood".
The Orlo was built only in 1904. The Orlo was a five-seat side-entrance model that was equipped with a 16/17 hp two-cylinder engine. The engine was located under the front seat and the drive was through a chain drive. The engine was water-cooled by a finned-coil mounted beneath the front of the bonnet. The Orlo cost $1,125.
There is some debate over whether this is actually a different marque of automobile produced by the company or just a Jackson model. It was also referred to as the Jackson Back Seat Steer. This gives new meaning to the term "back seat driver" because this is the actual location of the steering controls. The company probably introduced the car to see if having a car with the passengers seated in the front seat would be a winning sales proposition. Since this car only was around in 1913, it is not likely that there were many purchasers for such an unusual car.