Biddle Motor Car Company
American Automotive manufacturer Philadelphia, Pennsylvania . United States from 1915 to 1922
"Information, rather than Persuasive Sales Talk" was the advertising slogan of the company, which was noted for its conservative advertising. The company produced six models, with the heaviest weighing 2,950 pounds with a 48 bhp (36 kW) four-cylinder engine being sold for $3475.
The company was incorporated in October 1915 and presented finished automobiles at the Philadelphia Auto Show in January 1916. It was namesake of the Biddle family, although R. Ralston Biddle did not seem to have a major role beyond lending the name. Car was an assembled car manufactured in Philadelphia. The first bodies were believed to be from the Fleetwood body company in Fleetwood, Pennsylvania. The first cars were equipped with Buda four-cylinder engines, 3 3⁄4 Bore by 5 1⁄8 stroke and Warner 3-speed transmissions. Some models featured Rudge-Whitworth wire wheels. The bodies were styled in the European tradition. Biddle stood out with V-shaped radiators, angular or cycle fenders, step plates instead of the usual running boards, and dual side-mounted wire wheels when that concept was still strictly European.
A Biddle advertisement appearing in Life Magazine in 1917 confirms that the car was "assembled" from parts produced by others, including a top-quality Duesenberg motor, and that it reflected European styling. The roadster shown in the ad closely resembles a contemporaneous Mercedes Benz sport model, with its deeply V-ed radiator, cycle fenders, wire wheels and step plates. From its dramatic prow, the long hood-line sweeps back to a raked windshield spanning an aeronautical cowl, then drops to the rakish line of its cut-down doors and finally flows into a streamlined tail.