Castrol Oil Advertising 1960s
By 1960, the name of the motor oil had all but eclipsed that of the company’s larger-than-life founder. CC Wakefield and Company became, simply, Castrol Ltd. Meanwhile, the company’s researchers delved ever deeper into the complexities of engine lubrication. A state-of-the-art research facility opened in Bracknell, England.
Then in 1966, The Burmah Oil Company bought Castrol. Burmah Oil, one of Britain’s oldest companies, had once effectively owned the company that became BP, before selling its majority holding to the British government at the start of World War I.
By the time Castrol GTX launched in 1968, to acclaim from drivers professional and otherwise, Castrol products were on sale at service stations and garages in more than 140 countries. Like the racers it sponsored, Castrol sales had momentum. In the 1970 London to Mexico rally, 16 of the 23 finishers were lubricated by Castrol.