Mazda 2 Demio Third generation

From 2007

Also called	Mazda2 Mazda2 Jinxiang
Production	2007–present
Assembly	Hiroshima/Hofu, Japan (Hofu Plant); Nanjing, China Rayong, Thailand (AAT) (2009-) Bogotá, Colombia (CCA) Tehran, Iran (Bahman) (2011-) Nui Thanh, Quang Nam, Vietnam (Vietnam Motors)(2011-)
Body style	3-door hatchback 5-door hatchback 4-door saloon
Platform	Mazda DE platform
Engine	1.3L I4 1.5L I4 1.4L I4 Diesel 1.6L I4 Diesel
Transmission	4-speed automatic 5-speed manual CVT
Wheelbase	2007-2010: 2,490 mm (98.0 in) 2011-: 2,492 mm (98 in)
Length	Hatchback: 3,885 mm (153.0 in) Genki: 3,895 mm (153.3 in) 2011- Hatchback: 3,950 mm (156 in) Sedan: 4,270 mm (168.1 in)
Width	1,695 mm (66.7 in)
Height	Hatchback: 1,475 mm (58.1 in) Sedan: 1,480 mm (58.3 in)
Curb weight	Hatchback: 1,046 kg (2,306.0 lb)
Related	Ford Fiesta

 This version is built on the new DE platform, which Ford also used for the 2008 Ford Fiesta. It deploys light weight material and reduces the overall dimensions of the car.

The vehicle was unveiled in 2007 Geneva Motor Show.

The lead designer for the new model was Ikuo Maeda. Maeda was later promoted to Head of Design at Mazda in 2009.

Japanese version

Sales of production vehicles began in 2007-07-05 at Mazda, Mazda Enfini and Autozam dealers.

European version

The vehicle was unveiled in 2007 Geneva Motor Show, and later in 2007 Shanghai International Motor Show.

Mazda2 three-door hatchback (2008-)

This is a three-door hatchback version of Mazda2 for the European market. Engine choices include MZR 1.3-liter and 1.5- liter gasoline, MZ-CD 1.4-liter common-rail turbo diesel. In some EU Member States like the Netherlands, there is the option to buy the petrol car in bi-fuel LPG version from the factory. This model was unveiled at the 2008 Geneva International Motor Show.

North American version

The North American version of the Mazda2 was unveiled at the LA Auto Show 2009, and later in 2010 Canadian International Auto Show, making it Mazda's first subcompact in North America since the 323 was discontinued in the United States in 1994 (1995 in Canada).

The North American version became available in July 2010 for a starting price of $13,980 USD. The only engine available is the 1.5-liter, 100-horsepower four-cylinder matched to a 5-speed manual or 4-speed automatic transmission.

The Mazda 2 received a "Good" rating from the Insurance Institute for Highway Safety in frontal crashes, "Acceptable" for side crashes, "Good" for roof strength, and "Acceptable" for rear crash protection.

Chinese version

Chinese model of the Mazda2 5-door hatchback was unveiled in Guangzhou Motor Show 2007. A Chinese four-door sedan model of the Mazda2 was unveiled at the Guangzhou Motor Show 2007, with sales beginning in January 2008.

The sedan version is built in Thailand and China and sold in Southeast Asia and Australia, it is not sold in Japan.

Equipment

A digital fuel gauge has been introduced. Stability control will not be standard in the Mazda 2 range but is available (except it is standard on all models in Australia). There are three trim levels available for the new 2 range, the first is known as the Neo which is the base model. It comes standard with air-conditioning and 15-inch steel wheels, though side air bags, 16-inch alloy wheels and a sports body kit come as standard on the range topping Genki.

Basic equipment

The basic equipment  standard across all versions of the Mazda 2 from 2007 to 2015.

Production

The vehicles were built in Ujina Plant No.1 (U1) in Hiroshima, with additional Mazda2 began at the Ujina Plant No.2 (U2) in June 2007. Additional vehicles were built in Hofu, Japan.

Chinese models were built in Changan Ford Mazda Automobile's Nanjing plant at the end of October 2007.

Asia-Pacific region models were produced by AutoAlliance Thailand Co., Ltd. beginning in 2009. Mazda2 local assembly in Vietnam began in 2011-10-21 at Nui Thanh, Quang Nam plant owned by Vina Mazda Automobile Manufacturing Co., Ltd.

Sales

A month after sales of Japanese models began 15,000 units were sold, with the top 3 selling models featuring Sunlight Silver Metallic, Metropolitan Grey Mica and Icy Blue Metallic body colours, and Spirited Green Metallic body among the top 5.

Production in Japan reached 100,000 units at the end of January 2008.

In August 2010, it is reported that 400,000 units has been sold in Europe, Australia and Japan.

Demio EV (2012-)

This is a limited (100 leased units) production electric vehicle for Japanese market. It included 346-Volt 20kWh lithium-ion battery with 200 km (124 mi) driving range. Leasing began in October 2012.