The Daihatsu Esse is a Japanese kei car launched in December 2005, that at launch was the cheapest new car in Japan. Its former price range was ¥682,500 - ¥1,123,500. It has four seats and a 658 cc (40 cubic inch) engine.
According to Daihatsu, Esse means "Eco, Smart, Simple & Easy".
It was available as a 5-door hatchback in two distinct styles - Esse or Esse Custom.
Esse was available as Eco, D, L, and X in FWD and 4WD.
Esse Custom was added in November 2006 and was available as Custom and Custom 4WD.
Its main rivals were the Suzuki Alto, Subaru R1, Mitsubishi eK and Subaru Pleo.
Production ended in September 2011 and it was replaced by the Daihatsu Mira compact car.