Allard History 

The Allard was an English automobile manufactured by Allard & Co. of Coventry from 1899 to 1902.

Originally a bicycle company, Allard moved into the motor industry by producing motor tricycles; the company then moved on to building a four-seater 4½ hp model based on the Benz, followed by a 3 hp air-cooled car with an engine said to be of their own manufacture. In 1902 they offered a 9 hp single-cylinder light car, but merged with Rex later that year.