Austin Princess IV
|Manufacturer||Vanden Plas (The British Motor Corporation Limited)|
|Body and chassis|
|Class||large luxury car|
|Body style||4-door saloon|
|Engine||3995 cc 6-cylinder overhead-valve|
|Wheelbase||121¾ in 3,092.5 mm (121.75 in)|
|Length||5,105.4 mm (201 in)|
|Width||73¾ in 1,873.3 mm (73.75 in)|
|Height||65¾ in 1,670.1 mm (65.75 in)|
|Kerb weight||39¾ Cwt 2,019–2,019 kg (4,452–4,452 lb)|
1956 saw a new Austin Princess IV. Offered in Saloon and Touring Limousine models, this replacement for the former Sheerline and A135 only stayed in the catalogue until 1959. 200 examples were built.
The last A135 Mark 3 had been priced at 5 times the price of an Austin A30. The new IV had to be priced at 6.5 times the price of an Austin A30. At this price there was almost no demand for the IV. The name was shortened in August 1957 when the car lost its "Austin" designation, now being branded simply as the Princess IV so it might be sold by either Morris or Austin dealers. The Times tested the Princess IV and reported on it at some length in early February 1959.
The Princess IV was dicontinued in 1959 and replaced in the catalogue by a much smaller model, an upgraded Austin Westminster (Pininfarina-designed Vanden Plas Princess ) which retailed at little more than 40% of the Mark IV's price.